How to Start Your Online Business

A Step by Step Guide

Pages And Their Titles

Whatever your site, Whatever your selling,
Pages and their Content
are KING to the SEO’s

The importance of your page titles

Anytime you do a search in google (or other search engine), what you see in the bold blue header are the page titles, not the website name. When you realize this, you can see the importance of pages and their titles. See image below. The bold blue headers are page titles, the website is listed just below in green.

Page titles are more important than your website name

The best way to create your page titles is to first make a list of the pages you want to have on your site. Then take that list to a keyword search engine. There are a few free keyword search engines, But you have to be cautious. Some make what I call guestimates. To me these guestimates are unrealistic numbers or fluff.  

If I am spending my time and money to build a successful income producing site, I want good, based on real data numbers. I use a site called It is free for the first 30 searches each month, $19.95 if you want unlimited. I can do close to 30 keyword searches for each page title I am creating, so I went unlimited.

 You would then type into the keyword search engine each of the page title ideas you have and see all the options that come up. In the example below I have searched “wooden bird houses” and got the following results.

“Wooden bird houses” has the best number of searches (407), it has an average monthly traffic, (click thru’s) of (70) But it has (207) competing websites. Competing websites means that 207 other sites are using that exact phrase.

A google search result will show you about 10 listings related to your search on each page. If you were using “wooden bird houses” as a page title with 207 competing sites, you could be on the 20th page. Who would get to see your page? 

The keyword with the least competition is “wooden bird houses sale” gets 72 searches a month with only 6 competing sites. With a minor change to “wooden bird house sale”, (just deleting the “s” on house), makes it a better page title.

You did not change the number of words or the order they appear, so your site will still receive 72 searches a month with only 6 competing sites.

Lets build a list of pages for someone selling bird houses

The first page you need is your home page, (landing page). This is the first page visitors will see or land on when they click on your website link. It is very important what this page looks like, feels like. If it doesn’t capture their attention right away, they’ll be gone right away. More on that later.

You’ll also want a “privacy page”. Most website hosting platforms, will already have a privacy page written that you can insert. All you will have to do is insert your website name in the appropriate areas of the page. You can check mine out HERE as an example. 

The next page you’ll want to have is an “about me” page. Simply stated, this one is where you personalize your site. You want to let people know there is a real person attached to the site. Tell people about your journey in life and how you came to this point and started your online business.

Now some other ideas…

1. Home page – Your landing page
2. Privacy policy – a must for websites
3. About me – make your site personable
4. What house attracts what bird page(s)
5. Build it yourself Page – Kits you could sell
6. Recent sightings page – interactive page, get your visitors involved
7. Where particular birds are located pages (may have to be 3-4 pages) Maps of countries and what birds are there.
8. What food is for what birds page – maybe a page of foods (affiliate links)
9. Bird house pages – Where you have photos of your houses for sale
10. Bird feeders page(s) – if you build them

So far we have 10 pages listed some of which you’ll need several pages for. Conservatively, we have about 18-20 pages already within 10 minutes of thought. You will find as you start building your pages and writing content, more and more page ideas will pop into your head.

You will want to take each of these “page title ideas“, and run them through your keyword search platform to find the best way of wording your page titles to get the “most bang for your buck”

Here is a search of “build it yourself bird houses”

Explanation of the numbers

  • AVG: is the number of searches that phrase gets per month
  • Traffic: is the amount of “click through” or visitors that phrase gets
  • QSR: is the number of competing websites that use that phrase
  • KQI: is a quality indicator (green great, yellow ok, red poor)
  • SEO: is a score based on traffic and completion (0-100)

The best page title here could be “building bird houses” with 284 searches a month and only 119 competing sites. But there are others, “build bird house plans” has 199 searches a month with only 41 competing sites.

Then there is “free plans build bird houses” 128 searches a month with no competing sites. Probably your best title for a page, no competition.  

Now if you wanted to sell “build it yourself kits”, the best page title would be “Bird house kits” with a searches of  806 and competition of 123. But you have to weigh this against, “Wooden bird house kits Build” 56 searches a month and only 1 competing site.

I would rather be in the top 2 results 56 times a month, then be somewhere in the 126 results 806 times a month. I just don’t like the wording of that phrase, but if it gets you those results, you may want to consider it.

When you build your site, build it to help people,
solve a problem,
answer a question.
If you focus on that,
the money will follow.

What about a page on where to place your new bird house in the yard? That could be called Bird House Placement.

If your selling “Build it Yourself Kits”, You may want an instruction page even if you send them with the kits. People loose them all the time.

You can see already we have about 20+ pages and we did that in 10 minutes. What about a bird watchers page selling items like binoculars, a camera, etc.

All website platforms, when your working on your site will have an “add page” tab. You give the page a title and then add the content. The more pages and content you have, the better rating you will get from the SEO’s. The better rating you get, the more visitors you’ll have.

Lets look at a search of someone wanting to sell golf balls.
I did the search “best price on golf balls”

All of these keyword phrases would be good page titles. Very low competition on all of them. I would choose the top one, “best price on golf balls” as my home page, but also build a separate page’s for 5 of the other keyword phrases.

Once on your site, you could internal link all the other pages with each other if they decided they wanted a different brand. On each page you could talk about how their made, what golf swing and velocity they would be best for.

Remember, your Home Page has to be appealing to the eye, not over crowded with tons of stuff. You have to keep their interest when first landing on your site. Its too easy to hit the back button and go to someone else’s site.

So you want it clean, clear and interesting. The longer a visitor is on your website, the more likely they are to buy something. 

Make sure all your initial set of pages you create, are filled with interesting Content. As time goes on you’ll find your going to want to add more pages, and that’s a good thing. 

If your having trouble writing Content,
Help is Available at

Hope this was informative and I wish you all the best to your success.


PS: Would love a comment if you have a minute…Thanks


  1. Melani says:

    This is a very useful and interesting article. You have described tips about how to create an attractive website point by point clearly.You also attract people to consider Jaaxy with your focus picture and explanation. I agree with you to prefer low competition keywords rather than high search but very high competition. I had proved that it work for me.Thank you.

    • Thank you Melani, I try to explain things in a way that people can understand without getting too technical. Keyword are such a major factor in all you do while building your online business. I hope I am getting that point across, and it seems I am by what you said.
      Too many people look at the most popular keyword, but they also have the most competition. The “low hanging fruit” as I call it, is a better bet for most sites.
      Thanks for the visit and all my best to your success,

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